Understanding Types of Internet Marketing

Digital marketing artwork on wooden surface

There are many types of internet marketing that you can do to grow your business. Some are more effective than others, and some are easier to implement than others.

It’s important that you know what the different types of internet marketing are so you can choose which ones will work best for your business needs.

Affiliate Marketing

Affiliate marketing involves promoting other companies’ products and receiving commission for your sales or traffic. There are many affiliate networks, such as Amazon associates, which you can join.

These networks will give you an affiliate code to use on your site, so when people click on the link and buy something from Amazon or one of their partners, you get a commission for it.

Video Advertising

Video advertising involves promoting your brand, product, or service through video content. You can produce your own videos or hire a video advertising agency to create them for you.

The best way to approach this is by using an explainer video – these are short (usually around one minute long) animated videos that help people understand what your product is and why they should buy from you instead of someone else.

You may see video ads on Youtube and Twitch, and these will play before another video. They can also appear as pre-rolls on videos, which is when the ad plays at the beginning of a clip.

Search Engine Optimization

Search engine optimization involves optimizing your website content to rank higher on the results page when someone searches for keywords related to your product, service, or business online.

You can optimize your site by using SEO techniques such as including high-quality content.

Mobile Marketing

Mobile marketing involves promoting or advertising on mobile apps and websites users access by using their smartphones.

For example, you can create an ad for your product and advertise it on social networking sites like Facebook that are accessed through mobile apps. You can also place ads in Google search results that appear when people type queries into their phones or on a mobile-friendly website.

Social Media Marketing

Smartphone showing social media statistics

Social media marketing involves promoting your business on various social networking websites such as Facebook, Instagram, Twitter, or Pinterest.

By creating an active presence on these platforms, you can create new opportunities for your business to be discovered by more people and gain exposure through likes, comments, shares, retweets, and pins.

Email Marketing

Email marketing involves sending emails to your list of potential customers. You can build a list of people by providing an opt-in form on your website or using tools like Facebook Custom Audience, which allows you to upload email addresses and match them with Facebook users.

This is one of the most effective types of internet marketing because it gives you direct access to potential customers’ inboxes.

Influencer Marketing

Influencer marketing involves finding people who have large social media followers and working with them to promote your business.

You can find influencers in your niche by using hashtags on Twitter, Instagram, or Facebook posts to see who’s posting about topics related to what you’re selling. Then, reach out to these users directly and ask them to promote your product or service to their followers.

Inbound Marketing

Inbound marketing involves using content to attract, engage, and delight your customers online.

You can use inbound methods by creating blog posts that provide value for readers or hosting webinars that allow you to teach people about a topic related to what you’re selling so they’ll want more information from you down the road.

Retargeting

Retargeting involves sending ads back to the website visitors who showed interest in your product or service offering. 

You can use retargeting ads on social media platforms and websites, as well as email marketing, to get people back to visit your site who may have already shown interest in what you had to offer.

Content Marketing

Content marketing involves creating and sharing valuable, relevant content that your target audience is interested in to attract people back to your site or social media profiles.

You can create content by writing blog posts related to your niche, creating YouTube videos with useful information for viewers, hosting webinars about topics related to what you’re selling, etc.

Search Engine Advertising

Search engine advertising involves advertising your product or service on search engines, such as Google.

You can do this by creating ads that show up when people type in certain keywords related to what you’re selling online and then pay a fee each time someone clicks these ads.

In-Game Advertising

In-game advertising involves promoting your business by placing ads inside video games that players see while playing games on their devices.

You can create ad space by working with a video game developer and then pay them each time someone views or clicks on your ads.

Native Advertising

Native advertising involves writing content for publishers to publish on their websites about your product or service offering and promoting it alongside other articles without being too obvious.

Push Notification

Push notifications are alerts sent directly to the user’s phone using push messaging. You can use this method of advertising by sending out messages with information about new offers, discounts.

Display Advertising

Display advertising involves placing advertisements on other websites or mobile apps. You can use display advertising by purchasing banner ads, text links, or pay-per-click (PPC), which is when users click on an ad and are brought to your site through a paid advertisement.

Sponsored Content

Sponsored content involves writing an article or blog post on a website that is relevant to what you’re selling.

You can promote your business by reaching out to popular bloggers, influencers with related products or services and asking them if they would be interested in collaborating together for their audience.

Conclusion

By understanding types of internet marketing, you can develop a strategy to promote your business and increase interest in what you have to offer.

Make sure that the strategy you choose is relevant to your industry and effective for reaching the right audience before taking action.

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