Netflix was founded on August 29, 1997, by Reed Hastings and Marc Randolph in California, where the main headquarters is also located, particularly in Los Gatos, California. Both are successful on their own but partnered up to invest $2.5 million startup cash for this project to be established. They have modeled amazon as their main idea. Back then, Netflix started as a business by selling and renting DVDs. The following year, Netflix officially launched as the world’s first online DVD rental store. Fast forward now, after all the failures and rebranding, Netflix still uses the same concept, but instead of renting movies to consumers, it is now through membership and has been successful ever since. In 2007 Netflix officially started streaming across the United States and in 2010 to Canada and then the following years, they slowly started expanding globally with this latest 2017 they were able to penetrate the China market.